HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron – Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

$7.99

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Description



Top celebrity stylists call this their “desert island” tool because it does everything Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere *Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty.
Product Dimensions ‏ : ‎ 13.8 x 2.5 x 2.5 inches; 1.52 Pounds
Item model number ‏ : ‎ HT7123BG
UPC ‏ : ‎ 078729071236
Manufacturer ‏ : ‎ Helen of Troy
ASIN ‏ : ‎ B07KSQZ4MR
Best Sellers Rank: #2,351 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Straightening Irons
Customer Reviews: 4.7 4.7 out of 5 stars (8,343) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Long-Lasting: Create salon quality, smooth and sleek styles with this hair straightener. The 1 1/4 Inch Wide Floating Black Gold plates help to easily style longer lengths for the ultimate high-gloss finish with less frizz
Premium Black Gold Technology: Inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create long lasting curls with more defined results.
Versatile Styling: Whether you’re straightening for silky sleek results or creating effortless waves, the Evolve Ionic Salon Flat Iron creates salon quality results.
Smart Temperature: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached
Great for Travel: Universal dual voltage hair straightener. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types
Smooth Results: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair

Reviews (11)

11 reviews for HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron – Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

  1. Jessica

    Best Flat Iron!
    I am SO glad I decided to purchase this flat iron! It exceeded my expectations.I’ve been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new.Note: I mainly use my flat iron to curl my hair, not straighten.No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me.After seeing this one by Hot Tools, and seeing the great reviews…I went with it.Zero regret 🙂 This flat iron is worth every penny and the quality of it, really, surpasses what it costs.The texture of it is smooth to the touch. Lightweight. I love how it’s matte black with the bit of ‘gold’ near the base.This iron is a bit on the longer side but that doesn’t bother me a bit. The cord is LONG!Something cool about this iron – near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I’ve had never had this feature.The power button is on the inner side, between the clamps. And no exaggeration…this thing heats up FAST. I’m talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used.In the instruction manual it shows the best temps to use on your hair type – I found that to be very useful.This iron is just great. It’s lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair – not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls.The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now.So yes. Get this flat iron. It’s worth every penny. I’m so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.

  2. Senita Smith

    Gets HOT & Works Great!
    I was looking for a salon-quality flat iron without having to spend a ridiculous amount. I have thicker hair, and let me tell you – this flat iron is AMAZING! It is easy & simple to use, as you turn the dial to adjust it to whatever temperature you’d like. It heats up FAST – probably within 20-30 seconds. I usually set mine at 435 degrees and I never wait longer than 30 seconds. It makes my hair very shiny, sleek, and gives it that salon-quality appearence. I was iffy on purchasing this, because the last Conair one that i got did not work well for me at all. I definitely recommend!!!

  3. Amazon Customer

    Salon-Quality Results at Home – Absolutely Love This Flat Iron!
    Wow, I can’t stop raving about the HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron! From the first use, I knew this was a winner. It heats up lightning fast, and the plates glide through my hair like silk—no pulling, no snagging, just smooth perfection. My hair looks shiny, frizz-free, and feels so healthy after styling.I’ve tried other flat irons before, but this one truly feels professional. The adjustable heat settings are a lifesaver—I can go lower for touch-ups or crank it up for stubborn waves. Plus, the ionic technology really works; my hair stays sleek all day, even in humid weather!Pros:✔ Super quick heat-up✔ Smooth plates for effortless styling✔ Frizz control that actually lasts✔ Salon-quality results at homeCons:✘ Slightly heavier than some, but honestly worth it for the performance✘ Price is a bit high, but you get what you pay for—quality!If you’re on the fence, just go for it. This flat iron has completely changed my styling routine. I feel like I just stepped out of a salon every time I use it!

  4. Paige

    should’ve gotten this sooner! so good
    I just got this on Prime Day and it was kind of an impulse buy. I needed a new hair dryer and thought I might as well replace my straightener that I’ve had for like 3 years. I used it for the first time this morning and am so mad with myself that I didn’t replace my straightener sooner!- fast to heat up- I have long hair that’s fine – this worked well and didn’t flatten my hair if that makes sense. Just straightened. I was almost hesitant to straighten with my old one because my hair loses so much volume when I do. Not the case here!- Does great for adding subtle movement, I never really have time for a blowout or the skill to do it well, so I used to add in waves/ loose curls but my straightener was pretty wide before. The shape of this one, while slimmer, does amazing at subtly shaping layers and face framing pieces.- speaking of face framing pieces, the old wide straightener ended up making them lay weird. This one does not.- the round exterior shape really helps it glide through my hair, no chatter marks or resistance and the plates are smooth too. I’m sure it’d do well with tighter curls- my hair doesn’t feel fried or dry afterward – just smoother.- affordable to boot.

  5. Mishh

    Effortless, Works Like a Charm
    I’m genuinely impressed with this flat iron — the moment you pick it up, the finish feels luxurious. The surface glides through hair so smoothly that I’ve had no snagging at all, which is a huge win for me. After more than five years of avoiding curling irons entirely, it was surprisingly easy to pick this one up and use it — effortless, even for someone not actively curling on the regular.The material gives the impression of higher-end craftsmanship, and it shows: my hair came out sleek, polished, and far smoother than I’d expected. Though I haven’t used it for full curls, the flattening and styling it did felt significantly more refined than many past tools I’ve tried.In short: if you’re looking for a flat iron that delivers a premium feel and a hassle-free styling experience, this one certainly delivers.

  6. Jeanie

    Great product
    Very nice blades, heats quickly, long cord, automatic turnoff. My only complaint is that the temperature control is easily changed due to its location.

  7. SAM

    I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.

  8. Khadidja

    Looooved it, my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore

  9. Nicolle

    El articulo es muy practico, buena temperatura, material duradero, excelentes resultados con el uso.

  10. erin87

    Heats up very fast and really efficient at straightening my flyaways/curls.

  11. soccerfanmx

    Utilizándola con la temperatura que funciona en mi cabello, una pasada en cada mechón me deja el cabello liso todo el día, aún en este clima. Calienta en segundos y te avisa con un sonido que ya llegó a la temperatura que elegiste. Mi cabello es grueso y naturalmente crespo. No tiene ningún botón que estorbe o que toques accidentalmente al peinarte.

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