Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 1

Completely Satisfied!
My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

Cover lots of new and old gray, hair soft and shiny!
I have grays on top and all around my head, most are hidden but there are a lot of white, and gray and I have medium length hair. Make sure you have at least 2.5 hours of time to read and complete this hair coloring on your own. I decided to use a brush to apply the product to my hair after squeezing it on my hair line per the paper instructions. Do the front of both sides first after you section your hair into 4 quadrants and tie it up or clip each section. Start at the root and do your best to rub it in so it saturates all strands. Start the timer after you have done the 2 front ( left and right) sections. Be prepared to leave the product on for at least 30 minutes. It doesn’t drip as much as some reviews suggested, but it does stain skin, clothes, and surfaces. I covered my neck down with a big plastic bag and rub Vaseline petroleum jelly around and behind my ears, on back of my neck, on forehead, top of nose across and above my eyebrows and on both sides of my face near my ears. Wear 2 pairs of gloves so it’s easier to switch once you have to rinse the product off with just warm water in the shower. A little dollop of the conditioner goes a long way even though my hair is a few inches past my shoulders. I find that rinsing is a bit time-consuming because I don’t think I was able to rinse all the product off. Found this out after I thought the water looked clear, but after I rinsed the conditioner off after applying it and leaving it on hair for 2 minutes, there was still some gray tint in the water as I was rinsing the conditioner off. I’d do the first rinse without using gloves so I can scrub the color off with my nails more. By the way, make sure your hair is dirty when you color it so the natural hair oil will protect your scalp from the harshness of the hair dye chemicals!! Today is the 10th day and I’ve used the conditioner only a total of 1 time. My hair is still blue black from the coloring (my natural hair is black with white and gray), but it doesn’t look blue in person. I did not see any grays or white hair, and my hair looks smooth & healthy naturally. No bald spots at all! P.S.: photos are my hair a few hours after I colored it. You can see some blue around the hair line, but I used facial wipes to easily remove it.

Glossy Black with Gentle Power 🖤✨
Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in.🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones.🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health.⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually.💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure.🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse.🌟 Final Color Thought: If you’re ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

This is my FAVOURITE blue black hair dye. Stop searching ladies & get this one!! After trail and error of trying to find a hair dye that doesn’t fade and actually dyes my roots & gives the blackest black look, this is the one!! I’ve bought this three times now and will continue to keep using this product. If i didn’t need to dye my roots every 3 weeks, I would never need to touch up my black hair because of how well this product stains and dyes your hair. It also smells fantastic and makes my hair SO soft!

Tried this Clairol Natural Instincts hair color and was pleasantly surprised. The formula didn’t irritate my scalp at all, which is a big deal for me since I’ve had reactions with other brands. There’s no strong or weird smell during application and it’s comforting to know there are no harsh chemicals. The color itself is rich and lasted way longer than I expected for a demi-permanent dye.