e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
$11.00
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC : 609332815179
Manufacturer : e.l.f. Cosmetics
ASIN : B0BQQS5GBQ
Best Sellers Rank: #1,427 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars (12,460) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
13 reviews for e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
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PuppyLove –
Another HOME RUN for E.L.F!!!!
This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 secondsI brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!
DragonLady –
Holds well
Omg!!! This for the price is excellent. It does hold yr make up for 8 hrs. It’s a bit sticky when you apply it but it dries is less sticky. Love this product. Excellent quality n small amount goes a long way
Dahlia –
Smooth, Grippy & Glowy — e.l.f. Power Grip + 4% Niacinamide
I’ve been using the e.l.f. Power Grip Primer + 4% Niacinamide, and it honestly lives up to the hype! It gives my skin a smooth, hydrated base and makes my makeup last all day without feeling heavy or greasy.The texture is that signature sticky gel, but it sinks in nicely and creates the perfect grip for foundation or tinted moisturizer. What I really love about this version is the 4% niacinamide, it helps brighten my skin over time and keeps oil under control, especially in my T-zone.My makeup looks more even and glowy, and it stays put even through heat and long hours. It’s perfect for both dewy and matte looks, and it works well with every foundation I’ve tried.
Dylan Harley –
Great product but sensitive skin girlies watch out!
Definitely kept my makeup in place even with the humidity! I have sensitive skin and my face hated it – I kept breaking out! I went back to OG elf primers and I quit breaking out.It’s a great product for the price. I just need it without the niacinamide.
Holly! –
Decent value primer that works well!
I like this product – e.l.f. Power Grip Primer + 4% Niacinamide.The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth.First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that’s okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines.This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face – left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you’re leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits.Overall, I recommend this product!
Sarah –
Great Primer!!
Finally ran out of my other ELF primer and purchased this one after a friend recommended it. This stuff works well! I dont wear a ton of makeup, but when I wear any it feels like its under my eyes or just doesn’t stay long. After using this a couple times it really hold everything in place. It is a little sticky at first, but if you wait about a minute after applying, your makeup should go on very well. No overpowering smell. I have noticed that I end up washing my wash twice, after using makeup remover, cause this stuff works that well.
Amazon Customer –
This a a very nice primer!
This product is wonderful for me, as I have noticed an improvement in the way my foundation sets after I apply this first. The look is smoother and has a nice glow to the skin.
Yaimara Duanes –
elf Primer
Muy buen producto lo compré y la verdad que meEncantó
Navneet Kaur –
Amazing product, doesn’t let go of my makeup anywhere, love it:))
Filippo –
Sul fatto che i prodotti E.L.F. siano di ottima qualità non ci piove, sul fatto che siano oggettivamente cari, beh anche questo è vero. Una volta preso atto di queste due cose, è un brand di cui ci si può fidare (quasi) alla cieca. Ho provato diversi prodotti e.l.f. e sono sempre rimasto soddisfatto, anche se conscio che rispetto ad altri marchi sono molto più cari e spesso le quantità sono molto minori.Questo primer non fa eccezione, è sicuramente il migliore tra quelli provati, ma è anche il più caro contando che c’è poco prodotto . Per fortuna l’ottimo erogatore a molla permette di dosare alla perfezione la quantità di prodotto, che è cremoso e denso e un pochino difficile da spalmare, ma estremamente appiccicoso nel senso migliore del termine: nonostante sia veramente un “power grip” non da la sensazione di avere della colla sulla pelle, perchè la formulazione è molto delicata e la texture leggera.. basta poco prodotto per coprire il viso con un pò di manualità e velocità..Ma la cosa migliore di questo primer è la tenuta: che si tratti di fondotinta o cipria, veramente ciò che si mette rimane fissato tutta la giornata senza perdere consistenza o struttura. Anche a fine giornata togliendo tutto si avverte che è stato utilizzato un prodotto di ottima qualità perché non lascia residui e nemmeno rossori.Quindi in sostanza un prodotto eccellente, di sicura affidabilità, che costa molto perchè vale molto.
Nandhini –
Its my second tube.grip will be consistantly fantastic throughout the end if the tube. Gets over quickly if everyday makeup is done. Apply it and Allow it to set in face for 1 -2 mins before applying makeup otherwise it feels heavy and washes away in sweat.
AnnBeeParis –
Le meilleur base de teint sur le marché. Hydrate et donne du glow à ma peau.J’adore
Shree mogan –
I was looking to purchase a primer that would really hold the makeup and not cost a bomb. I came across the ELF primer with 4% Niacinamide and it didn’t feel like it was drying my skin using it.