e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz
$25.00






Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why you’ll love it:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 6.81 x 2.24 x 1.46 inches; 3.53 ounces
Item model number : 84713
UPC : 609332847132
Manufacturer : e.l.f. Cosmetics
ASIN : B0F3JC7MNS
Best Sellers Rank: #164 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars (36,698) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores).
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
13 reviews for e.l.f. Power Grip Primer Jumbo, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 2.5 oz
Fast, Reliable, and Convenient
Enjoy seamless delivery with Amazon Store. Whether you're shopping for everyday essentials, electronics, fashion, or gifts, your order is delivered straight to your door—fast and hassle-free. With options like Standard Delivery, Express Shipping, and even Same-Day Delivery in select areas, Amazon makes it easier than ever to get what you need when you need it.

Kristen Mackey –
Great primer from e.l.f.
This is my favorite primer, and I’ve tried many! As someone with older skin, this primer helps keep my makeup in place and my skin looking its best all day long.It’s so easy to apply, takes just a small amount so one tube lasts a long time, and the price is great. It’s one of my staples and I added it to my subscriptions so I never run out. It always shows up just in time.
Erin Foster –
Formula is so smooth and hydrating,
It’s such a game-changer. The gel formula is so smooth and hydrating, and it really does give your makeup something to cling to, which makes it last all day. Plus, the size is perfect for travel—sometimes the full-sized ones are just too big to carry around, but this one’s easy to toss in your bag without it taking up space. And the fact that you only need a little bit? Even better, because it makes it more cost-effective in the long run.
Crystal –
Great primer
This is on my auto ship! Easy application and helps make my makeup last all day. It does feel a little sticky going on but that quickly subsides. Love that it also helps moisturize my face and seems to lock it in all day. A bottle lasts a few months for me too. You do not need much for each application though I don’t use it everyday. Great value compared to other brands.
Dana –
Great Primer With a Strong Grip
I really like this primer! It goes on smooth, feels hydrating, and definitely helps my makeup stay in place throughout the day. The texture is a little sticky at first, but once it settles, my foundation grips really well and looks flawless. The only reason I didn’t give it 5 stars is because I wish the bottle was a bit bigger for the price. But overall, it’s a solid product and I would buy it again!
racheyrach03 –
Long lasting and perfect for controlling oily skin in the summer heat
This stuff is incredible for my summer oily skin. For the longest time, I used the Makeup Forever Shine Control primer (which worked great, but I was tired of paying $40+ for a primer). I’m 28, a professional, and live in Florida. I can confidently say that this Elf primer lasts me an entire 10hr work day followed by after work happy hr and well into the night if needed. It goes on great, holds my makeup in place, and doesn’t dry out or irritate my skin. I wait about a minute after applying the primer before following with my foundation. Overall, I would 100% recommend this product to anyone looking for a reasonably priced and effective primer.
Sandra Berg –
Hydrating and lasting concealer
Has a sticky consistency that makes makeup sit AMAZING on the skin throughout the day, also is good for someone on a budget
Behare Selimaj –
Keeps my makeup smooth all day!💙
I really love this primer! The gel texture feels super refreshing when I apply it, and it grips my foundation perfectly. My makeup stays in place all day without feeling heavy or greasy. It also gives my skin a nice hydrated glow.What I like most is that it works great even on my sensitive skin — no irritation at all. I’ve tried more expensive primers before, but this one does the job just as well for a much better price. Totally worth it!
Jillybabe –
Works.
Nice. Does something for your skin and makeup.
Serum –
Goede effect.
Marwa E. –
Too small for the price but great product! Thank you
Nallely –
Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.
Salman Ameen –
Satisfied
Jami –
This is one of the best primers I’ve ever used and has become my staple. Whether I’m wearing it under tinted moisturiser or heavy matte liquid makeup, the grip is great and the foundation still goes on smooth. I’ve tried several primers from high-end to drug store brands, and this one works best for my combination skin. Great value for the lower price point.