ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, WRATH)
$8.50





From the brand


Bestsellers

Arctic Fox x Arcane

Hair Color
Bleach, Please
Hair Care
Nails

Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey – Color your confidence with Arctic Fox!
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2 x 6.75 inches; 8.96 ounces
Item model number : 808
UPC : 810021110431 787461624494
Manufacturer : BOINCA, INC.
ASIN : B00MM8C0M4
Best Sellers Rank: #704 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color
Customer Reviews: 4.3 4.3 out of 5 stars (83,188) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
VIBRANT RED SHADE: Achieve bold, deep red hair with berry undertones that fade to pink. Best results on hair pre-lightened to level seven for intense, dimensional color.
CUSTOM COLOR MIXING: #AFProTip: Mix Wrath with a drop of Transylvania for a rich crimson red. Create unique, personalized shades for a custom hair color experience.
VEGAN INGREDIENTS ONLY: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring process.
CONDITIONS WHILE COLORING: Gentle formula is suitable for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, healthy, and nourished.
LONG LASTING FORMULA: Enjoy long-lasting color that smears less and features a sweet scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for safer application.
11 reviews for ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, WRATH)
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J –
Love Arctic Fox!
I recently colored my teen daughter’s whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.
shopaholic –
A great choice for bright, high-quality at-home coloring!
I’m really happy with this hair dye! The color turned out bright, vibrant, and exactly like on the box. My hair feels soft, shiny, and healthy after coloring, with no dryness or breakage. The dye is easy to apply, doesn’t run, and the color lasts a long time—even after several washes, it stays vibrant. The scent is mild, not harsh, and the instructions are clear. A great choice for bright, high-quality at-home coloring!
Lucy –
The purple AF came out lovely
I like arctic fox I find it a bit expensive ,butIf you know how to use it correctly, the colors can be vivid and last a good amount of time!I can’t see the writing on the side because it’s so small, but I usually wear a plastic cap and leave it on for maybe two hours. there is no peroxide or anything in it to damage your hair.Obviously, if you have bleached hair, which is very porous. It’s going work faster so 30 mins is long enough.I’m an ex hairdresser.I’ve always left semi permanent colors on for an extended time they last longer.This is a nice product and smells good.I recommend it.My purple came out beautifulI love it
Rexhina Shkreta –
Overall satisfied
I’ve used Arctic Fox Semi-Permanent Hair Color a few times now, and overall, I’m really happy with the results! The color payoff is bold and vibrant, especially on pre-lightened hair. It goes on smoothly, smells amazing (like grape candy!), and doesn’t have that harsh chemical scent that a lot of other dyes do.One of the things I really appreciate is that it’s vegan and cruelty-free, and the conditioning formula actually leaves my hair feeling softer and more hydrated after coloring—which is rare with hair dyes. It’s gentle enough that I feel comfortable using it more frequently for touch-ups or experimenting with different shades.The only reason I’m giving 4 stars instead of 5 is due to the fading. While it holds well for a semi-permanent dye, especially if you use cold water and sulfate-free shampoo, the color does fade faster than I hoped—especially on parts of my hair that weren’t as porous or lightened. Some shades (like red or teal) tend to bleed more during the first few washes too, so be prepared to protect your towels and pillowcases.That said, it’s still one of the better semi-permanent dyes out there in terms of color range, ingredients, and overall hair health. If you go in with the right prep and maintenance, you’ll get stunning, long-lasting results.Would definitely recommend to anyone looking to add a fun, vibrant pop of color without the damage!
Danielle Vincent –
Not for the weak… but you can do it.
First, understand this is probably a full day process if you want electric blue.I assume you either have naturally white hair, or you have already bleached the heck out of it.Here’s the process:- Wash your hair the day before & don’t put product in it- Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast.- Wear real rubber gloves, not hair dye gloves or latex gloves.- Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing)- Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on.- Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns.- Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair?- Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding.- Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with.- Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon.- Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to.- Find a shower cap. Put it over your weird, Medusa-themed mass.- Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all).- Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun- I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right?- I don’t know your life, but if you can, sleep in it.- Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears.- I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today)The color lasts about 3 – 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can.Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional.If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.
alyxandra –
So pretty! Hair is soft! Smells good!
The perfect amount of pink in this orange! It’s like a blood orange color. It made my hair feel so soft after washing. I used salon professional color for my last dye job and it left my hair feeling crunchy and dry. Arctic fox actually left my hair feeling conditioned and soft. I like the way it smells too, almost has a grape scent? I used the 4oz bottle for my ends and front pieces. It colors my dark brown hair very well and then you can see the left over balayage I have takes the bright orange really well on the ends.
Cliente Amazon –
Se vi viene fuori il verde vuol dire che avete sbagliato qualcosa. Se avete una base molto cenere ovviamente vi viene fuori il verde. Se lo fate nel giusto modo e avete una base argento o bianca verrà un bellissimo grigio che può andare un po’ sul rosino o azzurro (sempre a seconda di cosa si ha sotto). Davvero consigliato
Joana Alves –
A cor é linda, tem um cheiro maravilhoso e super pigmentada. Vale a pena comprar.5🌟
Sandra Triemer –
Tolle Farbe und hält sehr gut, wenig „ ausbluten“ beim waschen. Aufträgen klappt problemlos und der Geruch ist sehr angenehm
いいね –
The hair seemed to get better after use. But on my dark brown hair, the color turned out to be more red.
Leanan –
La Arctic Fox è un’ottima marca per questo genere di tinte dai colori particolari ed un po’ bizzarri, ma purtroppo non è un prodotto facile da reperire in Italia. Fortunatamente, qui su Amazon si trovano quasi tutte le tonalità! 😀 Questa, nello specifico, è uno splendido tono pastello ma, in quanto tale, è molto chiaro. A meno che non si abbiano i capelli decolorati fino al biondo platino, o persino fino al bianco, difficilmente prenderà bene. Inoltre, essendo molto chiaro, tende anche a perdere rapidamente di brillantezza con i lavaggi. Detto questo, è una tonalità che personalmente trovo fantastica e che si presta bene anche per essere usata in combinazione con altre tinte di questo stesso brand, in modo da poter creare il colore perfetto. Io, ad esempio, l’ho comprata assieme a “Purple Rain”.Nulla da dire sul rivenditore o sulla spedizione, dato che i prodotti mi sono arrivati persino con un giorno d’anticipo. Insomma, ampiamente promosso 😀